Many website owners decide against a personalized email address and to rather use one of the many “Free” email addresses e.g. mycompany123@freemail.com or one tied to an internet service provider such as mycompany123@telkomsa.net for their business.

This is not always the best option or necessarily a wise choice if you wish to portrait a professional image of your business.

In addition to this, consider the following – After using one of these email addresses for a couple of years the:

• service provider concerned suddenly closes it’s doors or
• their level of service deteriorate to such a degree that a business needs to find an alternative or
• You decide it’s a good idea to get a personalized email address.

All the years of emailing and marketing with brochures, business cards, etc… ends up going down the drain with the “Free” email address.

When considering the importance of an email address in today’s times and it certainly makes sense to get a personalized domain related email address e.g. info@mycompany.co.za. This address is not tied to a service provider and will be yours for as long as you keep your domain.

These personal email addresses are usually part of your website’s hosting at no extra cost and there is no reason why not to use it. It can only enhance the professional image of your business.